CERTIFICATIONS
AI For Business
A comprehensive exploration of AI, Machine Learning, and Big Data in business, covering ethics, governance, HR applications, data-driven marketing, and AI’s impact on decision-making and operations, with insights from industry leaders.
Multichannel Content Marketing
A look into Multichannel Content Marketing, covering strategy, execution, and optimization across platforms. Explores audience behavior, platform integration, and the use of different platforms to create impactful, data-driven campaigns.
Advertising with Meta
A deep dive into Meta Ads Manager, covering campaign structuring, ad objectives, targeting, budgeting, and ad placement on Facebook and Instagram. Includes hands-on experience in ad creation, management, and optimization for effective paid campaigns.
Satisfaction Guaranteed: Develop Customer Loyalty Online
A detailed study of customer loyalty in e-commerce, covering relationship management, satisfaction measurement, and e-commerce optimization. Includes expert guidance from Google professionals and hands-on portfolio-building exercises.
An Introduction to Consumer Neuroscience & Neuromarketing
An introduction to consumer neuroscience and neuromarketing, exploring how consumers make decisions and the unconscious processes behind their choices. Covers key research methods, brain mechanisms in consumer behavior, and the current and future applications of neuroscience in business.
Management of Fashion & Luxury Co.
Understanding the dynamics of fashion and luxury brand management, covering brand identity, retail strategies, communication, and product categories. Explores the balance between tradition and innovation, with insights on global expansion, emerging markets, and evolving business models.
Sports Marketing
Foundations of Sports Marketing, covering key areas such as ticket pricing, sponsorship development, event promotion, and crisis management. Highlights the role of sports in brand positioning and strategies for growing fan engagement through social media.