Amidst the vibrant energy of Miami Art Basel, Uber embarked on a collaborative journey to enhance accessibility and convenience for attendees navigating the bustling city streets. Teaming up with acclaimed NYC artist Emil Alzamora, we unveiled a series of large sculptures strategically placed at key pick-up and drop-off points, ensuring seamless transportation for visitors from near and far.
This collaboration enhanced attendee navigation while promoting key themes of safety, flexibility, and convenience. Influencers amplified these features, showcasing Uber’s role in seamless, secure transportation, making it the preferred choice for Art Basel visitors.
Influencers: @TwoTrends • @Christie_Ferrari • @Houselarsbuilt • @Jennylopez • @Gregoryvelvet • @Nany