Nespresso joined forces with renowned influencer and entrepreneur Chiara Ferragni to introduce an exclusive collaboration aimed at redefining the at-home iced coffee experience. Through a strategic partnership, Nespresso aimed to establish itself as the premier choice for enjoying delicious, effortless, and perfectly brewed iced coffee at home, while driving sales of limited edition collaboration products such as the Vertuo Next machine, Aeroccino 3 milk frother, travel mug, and Vertuo mug. Through a phased content strategy, Nespresso generated excitement and engagement by highlighting the exclusivity of the collaboration and the superior quality of its coffee, ultimately fostering brand loyalty among aficionados.

Influencer: @Chiaraferragni