In the summer of 2017, Uber launched an exciting promotional campaign to spread the joy of ice cream across the bustling cities of the United States and Canada. Tasked with creating a captivating bank of content—including stills, boomerangs, and cinemogbulletraphs—I spearheaded efforts to promote Uber Ice Cream across key metropolitan areas, including Los Angeles, New York City, Washington DC, Miami, Dallas, Seattle, Atlanta, San Francisco, and Toronto.
The coordinated approach generated enthusiasm, driving audience engagement and sparking a wave of user-generated content across social platforms.
Influencers: @Mensweardog • @Asenseofhuber • @Melissamale